Thursday, 16 January 2014

Typeface Selection for our Digipack and Poster.

We chose 14 different fonts and wrote 'Oceans' with each different font. We used lots of different fonts. Some had curves, to represent the waves at the beach. Some were very 'handwritten' and looked posh but upon gathering feedback from our class we found that the posh looking texts were the most un-liked fonts.

Everyone seemed to like the standard serif fonts. We collected these fonts and put them onto one photoshop file on our computer, we then got the class to come around and select which fonts were their favourite by putting a blue tick next to the ones they liked, the ones which they didn't like we asked for them to put a red tick. This worked well as we could then ask why they didn't like the fonts which they had ticked red by asking the class asa whole and most of the answers we received were that the posh handwritten fonts didn't fit with the genre we were aiming for. As well as this some people said how they would want the text to be bold but friendly for their age as well, not too childish but still fun and sophisticated too.


The text below is our visual questionnaire that we asked the whole class to complete, some people chose in pairs but by the end these are the results we received back, along with the comments which we asked after we could look at the results and summarise some questions. 



We ended up going with this font^. This font is friendly, fun but is also a serif font. It twists the smartness about it by using curves within the type. instead of straight boring letters they are all a bit curvy and fun. Which will be popular for our target audience and hopefully suit all of their needs, while still catching their eye on the music shelf or online when searching through music streams etc.

The type that is ticked red is the type which doesn't stand out as well as the plain serif and sans serif text. A lot of them are very curvy and seem quite personal, almost like you'd see this type on a letter. We want the type to appeal to everyone not one or two people in particular. The text that was most voted looked a lot more open and clear, friendly and still cool looking and fitting with our genre of indie pop well.

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