Creating The Final Digipak.

Creating The Final Digipak.

During the process of developing and finalising the Digipak we changed many things and came across a lot of hurdles which meant we had to edit or change certain parts of the design. 
We showed our digipack to the class and asked for more feedback on what could be improved on. The main response which we got was the front page design. It was apparent that our digipack design was full of colours and bright pictures which had been edited through playing around with hue/saturation and seeing what could brighten up the pictures so that the digipak portrayed pathetic fallacy in the same way the video did. The comment which we received was that 'The front page wasn't as bright and summery as the other pictures throughout the digipack' - This meant I had to change the colours of the front cover, so it would match the rest of the vibrant colour scheme.

To make the front page brighter and more vibrant I went onto the Colour Balance and brought out more of a yellow colour so it looked like the sun was shining on us. I also brought a little bit of green out so the yellow didn't look unrealistic. The way we created the front cover image was by merging two pictures together. We took a picture of the sea and rocks(which we had taken the day of shooting our video), and then merged a picture of Euan Tess and I over the top so we could create an image which would involve the Ocean and would show the band and relate to the video. We then added an old school filter over the top which gave us the dark lines protruding vertically down the image. The old school filter connects with Instagram and the idea of editing pictures so they have a cool filter and aren't ordinary pictures as well as linking with the behaviour of the genre of music which we are creating our piece for; by editing pictures and creating something individual out of something rather normal.

The typeography used in the Front Cover of the Digipak is a completely different font to the original font we chose. We decided this font matches more with our bad genre and has a formal straight look to it which looks classy but also looks like the type of font which you'd expect to see on an indie record design or poster.

I decided to lower the opacity of the typeography on the front page. This would give the text the filtered old school lines through it and would allow the main image to be seen through the text. I chose the colour grey because it is a neutral colour, matches the darkness of the rocks and by adding a black stroke to the outside of the text brings the text out of the image and makes it stand out.

                              

                                                                                  Before the type opacity was lowered.

I also edited the other pictures which were used for the Oceans Lyrics and Track List. I used pictures which we had taken at the beach while filming our video. For the Lyrics page I had a real struggle to position the text in the right placer so all of the text could be seen. I started by using the the picture of the Casino for the Lyrics page, after playing round with the type and not finding a way to present the text in a neat and clear way I turned to using the other picture of the Heart In The Sand which was originally being used for the Track list. There was a lot of green in the Casino picture which led me to making this change so that the text could actually be seen over the top of the picture. 

I added a black colour overlay to the Heart In Sand photo which allowed the white text to be clearly seen, even on the lighter edges of the picture where my shadow wasn't being reflected.

I created the reflected images by duplicating the picture, reflecting it against the original picture and then playing around with colour balances and hue/saturation to make them look vibrant and colourful like the rest of the theme.

This is the image before I had added in a colour overlay to darken out the light edges where my shadow didn't lay. Before editing the picture to allow the white text to be seen above the image I also tried out using black font colour om the lighter parts of the picture to allow the text and image to be seen clearly. I had already added some pink filters to this image which gave it that summer glow. After more type positioning experiments I then aligned the text in the positioning which you can see to the left. The type still didnt stand out on the parts of the picture which were brighter, this is when I decided what if i played around with the colour curves and gave it a low black colour overlay? This idea worked great and meant the type was more visible and stood out from the bright edges.

This is the final Lyric Page, the type stands out and looks neat and tidy. It isn't scruffy and makes sense when you read the song lyrics.

Song choices

The songs which were put onto the Track list at the back of the digipak weren't made up songs, I took them from one of Coasts previous albums and then added them to the Oceans Track List in the order it was on the previous album with Oceans at the top. I did this because usually in an album the creators want the songs to be in a specific order, not so they look good but also because sometimes the songs tell a story of the album or of something which the creators are trying to get across. Ordering the songs in the same order as the previous album 'Queen Cities' was done purposely.

The Reflected Images.

This is the first reflected image which I created from the picture of the Casino we took while filming. I have played around with the colour balance and hue/saturation to be able to give the picture the vibrant colourful look to it which it has. I continued to play with colours etc once I had added the Track List on the main body of the image.

This is the image which I used for the Lyrics Page. Originally it was a picture of my hand drawing a heart in the sand but once reflected this heart gained an extra section in the middle of it. The heart is to portray love in the video, we knew that if we linked the digipak to the video it would make it easier for buyers and fans to relate on another to eachother. It would also show that not only was the beach used for the footage but to create the digipak too. I added colour filters to this image to create a vibrant feel to the image so it would match the rest of the digipak theme.