We came up with the idea to use Instagram as a part of our theme because Indie Pop groups rely heavily on social media to promote videos or upcoming events, even to promote theirselves and to get their name heard. Many Indy groups will post videos of them messing around or snaps from their music videos or tours so thats what we decided to do. We decided to make it look like we had upload videos to Instagram of our day out filming the music video. I created a template using the template of the real Instagram layout. We were then able to upload the template onto Final Cut Pro and put them around some of the footage of me and Euan. The footage which we put the template around was footage of me jumping in the air, singing on the beach and Euan singing on the rocks too. The footage was filmed with the camera on a portrait position which unfortunately was different to all of the other footage. Luckily we came up with this idea which meant we could add in the template meaning you couldn't tell it was a portrait shot and it wouldn't matter anyway because it was in the template and the whole shot wasn't seen.
We then decided we could progress with this Instagram layout and theme. We wanted to use some Instagram templates on our Digipack and possibly our Poster.
This is a mock up of what our Digipack could end up looking like. To tie all of the products togethr I want to use the same image for the poster as I use for the front cover of the digipack. This will allow them to match and all look similar in style making it easier for fans to relate each product to eachother. I want to use beach photos on the Digipack and poster so that our location and video are clearly matched to this and links in that way that the Ocean links to the song.
This design has a lot going on in it. I think it would look better if it was simplistic and neat, not using as many Instagram templates and focusing more on the text used, where to position the text and the photography and its positioning also. Too many Instagram templates makes it look messy and overpowering.
Euan had an idea that if we elected a circle in the middle of where the cd will be, this will allow us to turn part of the picture on an axil and make it look disjointed. We could even apply the circular image to the CD which will allow the CD to spin round and line up with the rest of the image. We could use any image to do this with but if we used the drum set picture it shows our other location that we filmed in allowing our fans to relate it to the video even further.
This is the turned image in the middle, the selected circular image would be stuck to the CD allows it to spin round freely and choose any position it wants.
We also added filter to the images on the digipack as that is what is done on Instagram and can give some really cool effect. As we are going with this Instagram theme it also allowed us to experiment with the photography side of the product design, we could now play around with the images we collected so that we can place text and other things over the top in a neat fashion and without the text not being seen over the image. It also gives a cool effect to the pictures when you reflect and add filters to them, still following on with the Indie Pop genre conventions of using social networking sites to promote and get known by the public an to fans.
I have reflected these images which we took when filming our video so that we can now use the Instagram template around them and then can also write down the middle where the colour change is different on both; allowing us to write lyrics or the song list so it can be clearly seen by the buyer and at the same time continuing on with that Indie style approach to the design of our product by using cool ways of presenting photography instead of plain photographs adding filters, reflecting etc.
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