In this magazine advert it has been given a old school retro filter over the whole design, this could have been done because he is an older artist and wants to target his advert and his music towards an older class of people, an older age group and possibly a different genre of people, a more relaxed and country group.
His music has a very relaxed tone to it. This song 'Standing at the Sky's Edge' sounds almost like a story telling song, he has a beat behind him, and he is just telling a big story about different people and their experiences about standing at the sky's edge. Then the chorus is all instrumental and is a deep electric guitar solo which is very heavy and contrasts a huge amount compared to the soft story telling of the first half of the song.
The music video has the same continuous moving image of a 'heat seeking' effect on trees. Its almost like he has taken a picture looking up at some trees and then added a lot of different colours and splurges that look like a heat seeker effect. The album cover linking to the video is very cleverly done, it keeps the whole theme in the same style and wont confuse fans or people looking for his products. The use of bright colour in his digipack cover makes it stand out and is a weird looking image so it creates discussion and gives the album a brand image.
The typography at the top of the advert is produced exactly the same throughout his advert, video and album cover. Keeping the same font style is a good idea as it keeps the audience familiar with the look of his album and if they then see text in this style then an image of his advert or album cover will most likely pop into their head. His name is printed bigger than the album name, this is because his name is more important than the album title. The title is still bigger than 'The Album Out Now' but it is more important than this so that is why. The colour white is a good classic neutral colour to be picked as it doesn't draw attention away from the image or product but still is clear easy to read and stands out from the grey/black background.
This majority of this advert is taken up by an image of Richard himself standing on the edge of a muddy rocky surface with the sky behind him. There is a clear golden haze over the clouds and sky behind him, and this adds a positive look to the image. This could have been done to make him look brighter or stand out more. He is standing on what some people may relate to as 'The Sky's Edge', this is cleverly done because the image relates back to the album name, song name and the lyrics within that song. So it could be linking his stories of standing on that sky's edge back to the stories of all the other people that he see's standing on that edge. There is a clear on screen light that is lighting up the whole front of his body, bringing posture and shadow to his body creating an image of power.
This power is also shows by the angle of the camera, it is a low angle shot which makes him seem superior and almost like he has a lot of power. Half of his face is shadowed by the light that has been shone on him, this gives him a sense of evil or almost as though he has a 'bad side' to him. This could bring him a wider fan base, by attracting darker people who might be into heavy metal or rock.
He has an album of the year award which he has also included in this advert, the colour of the award logo is blue which is the same colour scheme throughout the whole album cover as well as the award logo. The award which he has achieved is the Barclaycard Mercury Prize, this is clearly an official and well known prize as he has bothered to put it onto the advert.
There is also his music institution logo which is very small and is placed next to his album cover, this is quite small but is effective as it informs the fans who he's signed by. This is very small and you cant even make out what it says so its not that effective having it in that position or that small.
All in all the advert in comparison to DonBroco's advert is very bland and doesn't incorporate much colour, all of the type has the same font which means there aren't certain parts that stand out as well as the colouring of the font bringing the same reasoning of not making key information stand out as well as DonBroco's. But on the other hand this advert includes the image of the digipack where DonBrocos didn't and the image in this advert also clearly relates to the album name and song.
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