Our audience will be mainly teens aged 18 to 25, this is because we don't expect people younger than 18 to be partying. They will be your average college kid, which is stereotyped to be a party animal, with good dress sense and an ambition to PARTY HARD.
They would appreciate this lifestyle of partying and having fun as that is what they do to have fun and this is why we thought it would work well if we used people aged between this gap as they are the people who are more likely to enjoy the video as they can relate to it.
They may watch TV shows such as MTV Cribs or films like Project X, 21 and Over and American Pie.
They will wear brands such as:
BAPE
Stereotypically they would be wearing hats like snapbacks and jewellery to make them look swag and to build up their rep. They may wear these items to look cool but also may just be into clothing and fashion or may just have a good dress sense.
Diamond Hat
BAPE Baseball Jacket
BBC T-Shirt
BBC T-Shirt
Levi jeans
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